RaR and PBT at Cycling World – A celebration of cycling

From March 20 to 22, 2026, we attended Cycling World in Düsseldorf with Rad am Ring and Philipps Bike Team. We shared a booth with Dextro Energy and once again had an amazing time with the cycling community. Our event expert Thomas Schork in particular had great conversations, provided insights into our brands, and created plenty of excitement. At our prize wheel – constantly surrounded by visitors – participants could win not only consolation prizes but also 50 free race entries for Rad am Ring!

Over the years, Cycling World has grown into a major spring trade show for the cycling industry. Spread across 20,000 m² at the Böhler Areal, a former steel plant site, most of the key cycling brands and many important industry contacts were represented. What makes us especially happy: the response to Rad am Ring remains overwhelming within the industry. We’re looking forward to seeing all of you at the Ring!